Start-ups face many challenges, among which staying afloat as cash positive being the most critical. Amidst the financial constraints, most start-ups have to face the question about how to market them so as to grow their business while at the same time ensuring that the marketing strategy is pocket friendly.
Here, online marketing comes as a breath of life offering start-ups with marketing solutions they are in need of. We bring to you our 5 pocket friendly marketing techniques for start-ups:
- Content marketing
Content marketing may include on-site blogs, videos, info-graphics, podcasts, etc., all of which may not require significant investments. All you need to do is add new content few times a week that informs, entertains or adds value to your readers in some unique or practical way. Content marketing helps improve your brand image, increase inbound traffic on your website, as well as can complement other strategies you may plan to use.
- Search Engine Optimization (SEO)
You may be spending time writing content for website. Then you might as well invest in SEO. SEO simply means using online tools to identify relevant keywords that could attract high traffic to your site with low competition, which you would then use to tweak the content on your site so as to include such keywords. You may also need to ensure that you ensure high-quality content on your website so as to attract more traffic.
- Social media marketing
Social media marketing is one of the most inexpensive forms of marketing. You would need to start by creating profiles for your business on major platforms like Facebook, Instagram and Twitter. Identify your appropriate target audience that you would like to reach. Using your profile, create and post content that your target audience would like. Reach out to individuals and make sure to stay connected. Over time, you could grow your audience and have thousands of followers, thus facilitating a stream of traffic to your site.
- Email marketing
Email marketing remains one of the most cost-efficient marketing strategies around, with some sources claiming a return on investment (ROI) of 400 percent or more. As long as you have a good list (organically curated, rather than bought), and a steady but non-invasive stream of outgoing email blasts, you should be able to see a significant return on any time or money you put into it.
- PPC ads
Pay-per-click ads can get expensive if you’re targeting high-traffic head keywords, but there are niches and platforms that are friendly even to the most budget-conscious startup entrepreneur. For example, on Facebook, you can pay as little as $1 a day for certain ads (though you’ll probably want to invest a little more than that if you want to see significant results).
If you are considering whether you should market your business or not, then you should think twice before deciding on the latter. Do not resort to cutting marketing out of the equation. Instead, find creative ways to market your business by building recognition for your brand and products that do not require significant up-front investment.