Why do I need a website?
World Wide Web (www) has grown exponentially over the past decade. Most customers nowadays, look for information online to help them make smarter purchasing decisions. Today, we see most businesses moving online. Sales that were once made through a shop or an outlet can now be made online through the click of a few buttons. Buyers today prefer the convenience of their homes and use of portable devices such as mobiles, tablets and laptops to shop for anything from a product to a service. Everything today seems to be converging into the online space. In such a world, would it really be right to ask “Why should my business be online?” Infact, it would be more appropriate to ask “Why isn’t your business online?”
If you want your business to be successful in today’s modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business. Your website serves as your “Face” in the online world. It acts as your home base where your customers can visit to know more about your business, the products or services you offer, or to make a purchase.
Do I need a website for my small business??? Yes, you absolutely do!!!
Consumers today go online to find even a local business. Google searches today comprise of not only products of big brands but those of small local businesses as well. If your business does not have an online presence, then you are most likely losing out on numerous sales opportunities. What’s more, a recent study suggests that 30% of consumers won’t consider a business without a website, since they consider them to be less professional. Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people interviewed in a survey admitted to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards. No matter which industry your business is involved in, a website is a necessity for your customers to identify and relate with your brand.
However, it is important to note that a bad website design can do more harm than benefit the business. Hence all relevant aspects of your website need to be adequately looked into to ensure a positive user experience to promote higher customer visits & retention.
Importance of website for marketing
A website is also a primary requirement when you plan digital marketing for your business. Any online marketing strategy that you initiate would need to be routed back to your website. As such, your website gives customers a clear idea about your brand and the products and services that you offer. To summarize, your website supports all of your digital marketing efforts.
Why do I need digital marketing to boost my business?
Simply put, digital marketing means using the various digital mediums to promote one’s business or brand in order to increase sales or create brand presence. Businesses today exist in a market challenged by technology. Almost everything today can be found online. Consumers today are most active and involved on the internet and social media. Almost everyone today uses internet in some form or other. It is therefore undeniable that digital marketing is the most effective form of marketing that captures the attention of consumers in the online world where they spend their most time and money.
Recent surveys suggest that a vast majority of the world population today is on social media such as Facebook, Twitter and Instagram, and most users spend atleast 2 hours a day on such social media accounts. Social media is integrated into the daily lives of millions of users. Furthermore, one of the top 10 reasons people say they are on social media is to buy products advertised to them. Businesses today need to acknowledge this change in trend and focus their marketing efforts onto the online medium so as to take advantage of such trend.
Does a small business need digital marketing?
Of course it does.
Small businesses constantly face the threat of downfall due to the introduction of international brands and online market places. Numerous local businesses have seen a reduction in their sales over the past few years on account of online market places such as Amazon, Flipkart, etc. Consumers today prefer shopping online due to the convenience and trust in these online stores due to the image that these brands have created over the years. This is where digital marketing provides a ray of hope for small businesses.
Small businesses can now hold a top ranking position on various search engines with the right digital marketing strategy. Digital marketing allows businesses to compete at a much smaller budget by focusing the marketing to the relevant target audience based on location, age group, sex, interests, and so on. The marketing strategy can be personalised based on the requirements of each business, be analysed and appropriately modified if it does not yield the desired results. It thus provides a better control over spending thus making it affordable for small businesses as well.
To summarise, businesses in the modern economy need digital marketing to showcase their presence and to compete. Online is where the customers are and it is where they prefer you reach them. Whether your business deals in products or services, the right digital marketing strategy can help your business reach its sales potential.