5 THINGS CUSTOMERS WANT IN A WEBSITE

 

A website can be many things. You can either have a website that simple but speaks out clearly what it wants to say or you can have a complex website with a whole load of information and animations making it appealing to the audience.

A website can be many things. You can either have a website that simple but speaks out clearly what it wants to say or you can have a complex website with a whole load of information and animations making it appealing to the audience.

With this sole objective in mind, the following 5 elements have been identified as critical in building a good website.

    1. Fast site speed and lower loading page loading time
      Site speed and loading time is one of the most critical elements in web design. In today’s day and age, we do not have the time or the patience to keep waiting. Load time therefore plays an important role when it comes to building traffic and keeping visitors on your web page.
      A new research by Google has found that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. Part of the problem lies with ads. Mobile ads take an average of five seconds to load and about half that time in case of desktop ads, according to research by the Media Ratings Council.
      It is therefore important to strategically design your website to create an optimum user experience.
      The following elements must be considered to facilitate in building a fast website:
      File size used for images
      Ads being displayed on the website
      Reduce the number of 301 redirects, and so on

    2. Well strategized homepage
      The homepage or the landing page of a website is the first thing seen by a customer and hence is of utmost importance. The homepage should be able to quickly guide the customer to the information they are looking for. Your homepage should be both appealing and simple to manoeuvre through so as to capture the attention of the customer. A customer is more likely to look through the entire website if he likes what he sees on the homepage.Key homepage elements include:
      Clearly listed products and services
      An easy to use navigational menu
      Well placed links to the entire website
      Clean images and animations
    3. Responsive web design
      With the increasing use of smart phone and tablets, it is clear that a website can no longer be made only for computers and laptops alone. Statistics indicate that approximately half of the web traffic worldwide is generated from mobile devices. Therefore, if your website is unresponsive or unsuited for mobile, you end up missing out an opportunity to convert your website visits into signups or sales.
      A responsive web design has the ability to convert more users. More than 50% of mobile searches lead to a purchase within 1 hour.
      More than 60% of customers tend to not make purchases from a non-mobile friendly website. Customers lose interest when they visit a non-response website on their mobiles or tablets and instantly look for another alternate website in order to make their purchase.
      A responsive website should have the following:
      Intuitive navigation
      An easy-to use search bar
      Mobile-friendly
      Large buttons and calls-to-action that is easy to click, and so on.
    4. Responsive web design
      With the increasing use of smart phone and tablets, it is clear that a website can no longer be made only for computers and laptops alone. Statistics indicate that approximately half of the web traffic worldwide is generated from mobile devices. Therefore, if your website is unresponsive or unsuited for mobile, you end up missing out an opportunity to convert your website visits into signups or sales.
      A responsive web design has the ability to convert more users. More than 50% of mobile searches lead to a purchase within 1 hour.
      More than 60% of customers tend to not make purchases from a non-mobile friendly website. Customers lose interest when they visit a non-response website on their mobiles or tablets and instantly look for another alternate website in order to make their purchase.
      A responsive website should have the following:
      Intuitive navigation
      An easy-to use search bar
      Mobile-friendly
      Large buttons and calls-to-action that is easy to click, and so on.
    5. Attractive animations
      Websites are no longer what they used to be a decade ago when they were used more for the purpose of displaying information. We are now able to create websites with high quality designs integrating attractive and mind-blowing animations.
      Websites that include creative animations have been observed to be more successful in attracting users to buy, click and view things on a website.
      Animations can also be used to guide users around the website. Adding interactive elements and drawing users’ attention to them with the help of animation effects can help business websites improve their conversions and ROI.Following considerations should be taken into account while using animations on your website:
      Make sure your animations are responsive – Consider using fade in, bounce in, rotate, slide in,                     flash and pulse, swinging, wobbling and jello-like, etc.
      Consider all of its pitfalls – Animated elements can still hurt website’s performance and UX,                           since they may lower the website’s loading speed.
      Animations should draw attention… but not too much. Make sure motion isn’t too time-                                 consuming and doesn’t last too long on the screen, else it may become frustrating to the user.

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